Established in 2010, The Wheeler Centre is a literary and publishing centre in Melbourne, Australia. The centre is a venue for high-profile public talks on a variety of topics with many of these recorded and made available to users of their website in video or podcast form.
The solution here was to implement server-side tracking of these events. Clicks on URLs for trackable events are intercepted, with the relevant metadata including the requested resource and the type of action (such as downloading a file or subscribing to a podcast) sent to Google Analytics. The user is then seamlessly redirected to the content they originally requested.